ourmal came from the idea: ‘what would happen if you took ordinary, un-famous people and framed them as though they were?’ I call this my response to “Vogue”, if Vogue’s purpose was to uplift the everyday person. I created it specifically for Instagram: bite-sized, swipe-able content designed for people like me. The un-famous, unknown, not-rich, but still valuable in my own right.

Filmmaking is probably one of the most expensive ventures you could undertake. I always say this jokingly, but really I’m dead serious, “There are a million other things you could do if you just want to make money.” If you are in this thing to get your 15-seconds of fame, or you think you’ll be brushing shoulders with the uber rich, get into crypto-currency influencer instead.